Showing posts with label Olympic Auditorium. Show all posts
Showing posts with label Olympic Auditorium. Show all posts

Friday, October 7, 2016

MORE CLASSIC PRO WRESTLING IS ONLY A CLICK AWAY!


     Before the world-wide internet, there were many who felt that they were alone in their fondness for the days of wrestling’s past, the days of “kayfabe.” Now technology has brought together groups of like-minded individuals from around the world, who share memories, discuss and learn about the wrestling product they grew up with or only read about in the wrestling magazines! Below are some great old school wrestling facebook group pages that it’d be worth your while to checkout. Join the groups and join the fun!

When it was Big Time Wrestling further discusses the Northern California wrestling territory with wrestling results, discussions, pictures, video clips and more!

Olympic Auditorium & SoCal Wrestling Classics focuses on the Southern
California wrestling territory from the late 1800s to the end of 1982. Torres, Thesz, Moto, Blassie, Tolos, Mascaras, Piper, Mayne,
the Destroyer, the Guerreros and more!









Ray Stevens: Wrestling Hall of Famer explores the career of one of pro wrestling’s greatest performers and most colorful personalities both in and out of the ring!









Lonnie “Moondog” Mayne: Hall of Famer celebrate the life and career of one of pro wrestling’s most memorable personalities. Whether you loved or you hated him, you just had to see what the Moondog would do next!

Wednesday, August 5, 2015

Wrestling Legends: Rowdy Roddy Piper -- There will never be another, by Rock Rims




It was billed as World War III. On June 25, 1976, in what was billed as a bout for the World Martial Arts Championship, boxer Muhammad Ali was scheduled to square off against wrestler Antonio Inoki in Tokyo, Japan, in a confrontation the world would be watching. With a $10 million total purse and with ringside seats going for a then-unprecedented $1,000 a pop, the event was receiving a mind-blowing amount of media coverage. And in the final week before the match, Muhammad Ali was in Los Angeles for his final opportunity to hype the bout with hopes of increasing closed-circuit TV revenue.

     A press conference was being held at the world famous Olympic Auditorium in Los Angeles, a hallowed building for both boxing and wrestling events, and Ali, ever the promotional master, issued a challenge to a young wrestler sitting nearby to enter the ring with him. The 22 year-old-Canadian wrestler entered the ring, not knowing what to expect and when Ali, who had been boasting that no wrestler could defeat him, locked up with the grappler and whispered to him, “Hip toss,” he was quite surprised. But he did what he was told and Ali ended up with his back on the mat. While Ali was obviously trying to increase buzz over his impending bout with Inoki, hoping that wrestling fans would fork over there cash in hopes of seeing a pro wrestler defeat a boxer, that young wrestler, Roddy Piper, was also convinced that Ali was looking to give him a break.

     “Muhammad Ali was such a great man,” said Piper many years later. “He saw this skinny kid just sitting there that needed a break, and right in the middle of everything, he just …boom! – gave me a rub. I’m up. He continued on. That’s a great man.” While he undoubtedly was appreciative of what he felt was the boxing champ’s effort to ‘give him a rub’ and boost the attention that the young wrestler would receive, for the wrestling fans of Los Angeles, “Rowdy” Roddy Piper was most definitely already “up.”

     It was only five months before that the young man who claimed to be from Glasgow, Scotland but was in fact born and raised in Canada, had arrived in promoter Mike Lebell’s Southern California wrestling territory. After an inauspicious start, territory booking genius Leo Garibaldi had the idea to turn the young baby face or “good guy” wrestler into a “heel”, a wrestling “bad guy.” And the rest as they say, is history.

     Less than two months after that fateful decision to turn Roddy Piper heel, he was the holder of the Jules Strongbow Scientific Trophy, a co-holder of the America’s tag team titles and had recently defeated his nemesis Chavo Guerrero for the America’s Heavyweight Wrestling title. While Guerrero was definitely the top baby face of the late 70’s in Southern California and a great draw, a territory is only as good as its best heel, and Piper was inarguably that top heel. He was the Joker to Chavo’s Batman, the great antagonist that every would-be hero needs to battle in hopes of achieving heroic status. For what need would there be for a hero if there was no villain to overcome?

     The pairing of Piper and Guerrero was magic for the wrestling promotion and gave it the boost it needed after the previous Freddie Blassie-John Tolos feud had run its course. With his charisma and gift of gab, Piper was phenomenal at inciting the hatred of his fans and opponents alike. And the culture of the largely-Latino fan base as well Chavo Guerrero and his wrestling family members comprised Piper’s favorite targets. Whether it was by offering to play the “Mexican national anthem” on his bagpipes, only to follow that offer by playing “La Cucaracha” on the instrument; or by wearing a t-shirt that said “Conqueror of the Guerreros”; or by hurling insults at a mile-a-minute during one of his high-energy interviews, people hated the things they saw and heard from him but loved that they were there to witness it.

     Roddy Piper may have started his career a few years before entering California, but California was the first real platform he was provided to display what he had to offer to the wrestling world. It was the first place he was given the ball to run and run he did. And just like Walter Payton in his prime NFL years, they gave Piper the ball over and over, and he ran and ran and ran. It wasn’t unheard of for him to appear in or near the wrestling ring for the majority of the night, in a single’s bout, a tag bout and as a wrestling manager. For the better part of three years, he was the “go-to” guy of the Southern California promotion.

     It wasn’t long before the wrestling czar of the northern part of the state, Roy Shire, brought the “Lean, Mean Machine” as Piper called himself, up to Northern California for occasional appearances to see how the fans responded to him. Fans in some of the towns up north had seen his antics via broadcasts of L.A.’s “Lucha Libre” television show, telecast in Spanish over the Spanish International Network. While Piper’s charisma and star power were certainly out of this world, at first he didn’t lend much to the first several live wrestling cards he appeared on for Shire. But eventually he found himself in another memorable feud, this time with United States Champion Lonnie “Moondog” Mayne.

     It’s hard to imagine that as memorable as the Piper-Mayne feud was for Northern California wrestling fans tuning into it during the summer of 1978, that the “feud” only consisted of a mere three matches over a five week period. Oh, but what a feud it was! The intensity of their matches was unbridled, and the fans in attendance at those live events in San Francisco’s Cow Palace were on the edge of their seats during the entirety the bouts. Even so, it’s safe to say that their promotional TV interviews building up to the matches were even more of a highlight.

     In Los Angeles, the TV show was taped lived and everything moved just a little faster than they did in San Francisco’s shows. Both men gave compelling interviews but Piper, having the edge in his gift of gab and ability to verbally improvise, was truly remarkable. But with the interviews in Sacramento’s KTXL studios being taped after the matches were taped and with more time being allotted for the interviews, wrestling fans in Northern California were able to enjoy more of Piper’s manic and extremely entertaining rants. But regardless of what part of California he was doing interviews for, he made the fans alternately yell in anger and laugh out loud over what he said and did.

     Roddy Piper may have started in Canada, may have made an impact virtually everywhere he went after that, and was thrust into the national spotlight in the World Wrestling Federation during the 80’s, but it was in California during the late 70’s that Roddy Piper first became a wrestling star. – RR


Source for Roddy Piper’s comments:

“Rowdy” Roddy Piper talks about handing his nickname over to Ronda Rousey, by Sarah Kurchak, Fight Land Blog


Tuesday, August 4, 2015

Wrestling Legends: Roddy Piper; There Will Never be Another -- by Rock Rims




It was billed as World War III. On June 25, 1976, in what was billed as a bout for the World Martial Arts Championship, boxer Muhammad Ali was scheduled to square off against wrestler Antonio Inoki in Tokyo, Japan, in a confrontation the world would be watching. With a $10 million total purse and with ringside seats going for a then-unprecedented $1,000 a pop, the event was receiving a mind-blowing amount of media coverage. And in the final week before the match, Muhammad Ali was in Los Angeles for his final opportunity to hype the bout with hopes of increasing closed-circuit TV revenue.

     A press conference was being held at the world famous Olympic Auditorium in Los Angeles, a hallowed building for both boxing and wrestling events, and Ali, ever the promotional master, issued a challenge to a young wrestler sitting nearby to enter the ring with him. The 22 year-old-Canadian wrestler entered the ring, not knowing what to expect and when Ali, who had been boasting that no wrestler could defeat him, locked up with the grappler and whispered to him, “Hip toss,” he was quite surprised. But he did what he was told and Ali ended up with his back on the mat. While Ali was obviously trying to increase buzz over his impending bout with Inoki, hoping that wrestling fans would fork over there cash in hopes of seeing a pro wrestler defeat a boxer, that young wrestler, Roddy Piper, was also convinced that Ali was looking to give him a break.

     “Muhammad Ali was such a great man,” said Piper many years later. “He saw this skinny kid just sitting there that needed a break, and right in the middle of everything, he just …boom! – gave me a rub. I’m up. He continued on. That’s a great man.” While he undoubtedly was appreciative of what he felt was the boxing champ’s effort to ‘give him a rub’ and boost the attention that the young wrestler would receive, for the wrestling fans of Los Angeles, “Rowdy” Roddy Piper was most definitely already “up.”

     It was only five months before that the young man who claimed to be from Glasgow, Scotland but was in fact born and raised in Canada, had arrived in promoter Mike Lebell’s Southern California wrestling territory. After an inauspicious start, territory booking genius Leo Garibaldi had the idea to turn the young baby face or “good guy” wrestler into a “heel”, a wrestling “bad guy.” And the rest as they say, is history.

     Less than two months after that fateful decision to turn Roddy Piper heel, he was the holder of the Jules Strongbow Scientific Trophy, a co-holder of the America’s tag team titles and had recently defeated his nemesis Chavo Guerrero for the America’s Heavyweight Wrestling title. While Guerrero was definitely the top baby face of the late 70’s in Southern California and a great draw, a territory is only as good as its best heel, and Piper was inarguably that top heel. He was the Joker to Chavo’s Batman, the great antagonist that every would-be hero needs to battle in hopes of achieving heroic status. For what need would there be for a hero if there was no villain to overcome?

     The pairing of Piper and Guerrero was magic for the wrestling promotion and gave it the boost it needed after the previous Freddie Blassie-John Tolos feud had run its course. With his charisma and gift of gab, Piper was phenomenal at inciting the hatred of his fans and opponents alike. And the culture of the largely-Latino fan base as well Chavo Guerrero and his wrestling family members comprised Piper’s favorite targets. Whether it was by offering to play the “Mexican national anthem” on his bagpipes, only to follow that offer by playing “La Cucaracha” on the instrument; or by wearing a t-shirt that said “Conqueror of the Guerreros”; or by hurling insults at a mile-a-minute during one of his high-energy interviews, people hated the things they saw and heard from him but loved that they were there to witness it.

     Roddy Piper may have started his career a few years before entering California, but California was the first real platform he was provided to display what he had to offer to the wrestling world. It was the first place he was given the ball to run and run he did. And just like Walter Payton in his prime NFL years, they gave Piper the ball over and over, and he ran and ran and ran. It wasn’t unheard of for him to appear in or near the wrestling ring for the majority of the night, in a single’s bout, a tag bout and as a wrestling manager. For the better part of three years, he was the “go-to” guy of the Southern California promotion.

     It wasn’t long before the wrestling czar of the northern part of the state, Roy Shire, brought the “Lean, Mean Machine” as Piper called himself, up to Northern California for occasional appearances to see how the fans responded to him. Fans in some of the towns up north had seen his antics via broadcasts of L.A.’s “Lucha Libre” television show, telecast in Spanish over the Spanish International Network. While Piper’s charisma and star power were certainly out of this world, at first he didn’t lend much to the first several live wrestling cards he appeared on for Shire. But eventually he found himself in another memorable feud, this time with United States Champion Lonnie “Moondog” Mayne.

     It’s hard to imagine that as memorable as the Piper-Mayne feud was for Northern California wrestling fans tuning into it during the summer of 1978, that the “feud” only consisted of a mere three matches over a five week period. Oh, but what a feud it was! The intensity of their matches was unbridled, and the fans in attendance at those live events in San Francisco’s Cow Palace were on the edge of their seats during the entirety the bouts. Even so, it’s safe to say that their promotional TV interviews building up to the matches were even more of a highlight.

     In Los Angeles, the TV show was taped lived and everything moved just a little faster than they did in San Francisco’s shows. Both men gave compelling interviews but Piper, having the edge in his gift of gab and ability to verbally improvise, was truly remarkable. But with the interviews in Sacramento’s KTXL studios being taped after the matches were taped and with more time being allotted for the interviews, wrestling fans in Northern California were able to enjoy more of Piper’s manic and extremely entertaining rants. But regardless of what part of California he was doing interviews for, he made the fans alternately yell in anger and laugh out loud over what he said and did.

     Roddy Piper may have started in Canada, may have made an impact virtually everywhere he went after that, and was thrust into the national spotlight in the World Wrestling Federation during the 80’s, but it was in California during the late 70’s that Roddy Piper first became a wrestling star. – RR


Source for Roddy Piper’s comments:

“Rowdy” Roddy Piper talks about handing his nickname over to Ronda Rousey, by Sarah Kurchak, Fight Land Blog


Monday, September 23, 2013

MY FIRST TIME By Rock Rims


 

   Do you remember your first time?  Was it in an intimate setting with just you and a single partner, or did a whole group get involved?  Was there lots of sweating, lots of grunting and groaning?  Was it everything you expected?  Did it leave you wanting to come back for more?

   I can distinctly remember my first time.  I was just 3 years old.  Yeah, that’s right.  We got started early in my family.  I was 3 years old the first time I attended a live wrestling event and it definitely left me wanting to go back for more.

   I was living in East Los Angeles and I remember how excited I was that night in 1971, and my adrenaline was flowing not just from the anticipation of the upcoming live wrestling event, but because it seemed like my Stepfather and I were in danger of being late for the start of the event.  I can remember my Stepfather hopping our back fence so that we could take a shortcut to the bus stop and my Mother trying her best to help me up the side of the chain link fence so that my Stepfather could pull me over the other side.  We then crossed the huge dirt lot that was part of our neighbor’s property, a lot that would become bigger still in about a year when their house burned down.  I must have been a little bit of a sadist as a kid because I remember as the whole neighbor watched that family’s house burn to the ground; my very young uncle and I were munching on popcorn as we watched the blaze.

   My Stepfather and I had managed to catch the bus that would take us to the wrestling venue, and I would stare out the window of the bus at the lights of the city, with wonder as they contrasted with the darkness of the night while also trying to imagine what it might be like when we arrived at our destination.  Finally we had arrived at the historic Olympic Auditorium on 18th and Grand in Downtown Los Angeles.  We finally took our seats which between the fact that they were probably fairly high up in what was a packed house, and the fact that I was only a little kid, made the ring seem as if it were a world away.  I could see cigarette hovering above the ring and I stared in wonder at the men with funny little red and white striped paper hats who with unerring and amazing accuracy, could toss a bag of peanuts to the waiting hands of anyone, regardless of how far away they were.

   I slowly ate my bag of roasted peanuts while watching the wrestling matches, and I wish I could tell you who wrestled in those matches prior to the main event or even on what exact date the event took place.  But those facts escape me.  What doesn’t escape me was the fact that the main event was something I knew was of great importance.  I don’t remember what events, what angles had led up to this particular event, but I knew that it meant something.  For in the main event, the bitterest of enemies in Southern California wrestling, not only at that time, but perhaps in all of Southern California wrestling, were about to engage in a war.  And “Maniac” John Tolos and Freddie Blassie didn’t disappoint.

   What I can also tell you is that I was in the minority.  I wasn’t in the minority because I was a Mexican-American, hell, in the Olympic Auditorium you were probably in the minority if you weren’t.  I was in the minority because I was there to root for John Tolos.  Blame it on my upbringing if you will, but this 3 year old would be cheering for a man nicknamed “Maniac.”  John Tolos was the most hated wrestler in Los Angeles at this time and was the definite “heel” or “bad guy” in this feud that had stretched back to the summer of the previous year. By contrast, Freddie Blassie with his sequined and colorful outfits, sometimes accessorized with a sombrero, had definitely endeared himself to the hearts of the fans, many of whom were Latinos.

   Finally the main event began and a chill ran down my spine as the combatants were introduced.  And the match did not disappoint.  It was a melodrama, and being seated so far from the ring, the epic battle was almost a pantomime of sorts, with the only audible sounds or soundtrack being the screaming of the fans.  The match consisted of peaks and valleys and I sat with my eyes and attention riveted to the moral play unfolding in the ring.  There was blood…lots of blood…and I remember having to fight off breaking into tears as I saw Freddie Blassie bite into the head of my then-hero John Tolos. 

   If I remember correctly, Blassie won that match, much to my disappointment.  However to my delight, Tolos would return to fight another day.  Their feud would become the stuff of legend, and all throughout their 4 four years of battling off and on, they’d participate in every conceivable type of match against each other, including stretcher matches, cage matches, matches involving brass knuckles, chain matches, and “Gladiator Death matches.”  They would even return many years later in 1980 to square off in a tag team cage match.  Blassie would be in his early 60’s in this one and while the match was hardly a classic and the arena was less than half full, the “pop” they got from the crowd made it seem as if there were many more in the crowd than there actually was.

   The first wrestling “maneuver” that I ever learned was the “corkscrew” that John Tolos used on the temples of his opponents head.  My stepfather was gracious enough to demonstrate it’s effectiveness on me and I in turn couldn’t wait to show my brother how effective it was in producing a headache. 

   But why did a 3 year cheer for such a hated guy like John Tolos?  I guess I didn’t know any better.  On the other hand, I think I did.  Tolos was compelling, magnetic, and both his presence in the ring as well as his unique and intense interviews made you want to watch his every move, hang on his every word.  While the goal of Tolos and the storylines may have been to make the fans hate him, more importantly, the goal was to get us to watch him.  And watch him we did, he and Blassie both.  That year in 1971, the two would meet at the Los Angeles Coliseum in August and set what was then a record gate for a wrestling event as 25,847 fans paid $142,158.50 to watch Blassie defeat Tolos 2 falls to one in their “battle of the century”.

   And as a whole, pro wrestling itself was still very compelling at that time.  Even if we had the technology available back then, I guarantee you that no one would have been sending or checking their text messages or updating their facebook status.  For the only status they were concerned about was what was going on in a 20 x 20 foot ring and the only world they knew for 2 hours or so was the world within that arena.  And just as the world outside the wrestling arenas have changed so have the worlds inside them.  - RR

Tuesday, August 13, 2013

GONE, BUT NOT FORGOTTEN By Rock Rims


   Growing up in the East Los Angeles and El Monte areas of Southern California with approximately 50% of my family members being gang affiliated, I had already seen some pretty crazy stuff by the time I was 10 years old.  But what I was watching on the television screen on a particular Saturday afternoon in 1978 really blew my mind.  Moondog Mayne, the current America’s Heavyweight Wrestling Champion was being interviewed by Jeff Walton at the Olympic Auditorium about an upcoming match and… and he was eating glass. 

   This went far beyond the things I saw some of my less developed schoolmates ingest and I was really concerned because one of my favorite wrestlers in the Los Angeles area at the time was “El Halcon” and he was to be Moodog’s next opponent.  One by one, opponents had been falling in defeat to the wild Moondog and not just preliminary guys either.  Established and capable veterans like Black Gordman, Chavo Guerrero, and Hector Guerrero had fallen at the feet of the America’s champion.  And as time went on, the urgency of getting rid of this madman increased, and his opponents began to challenge him in “Mexican Death matches” and “Loser Leave Town” matches.  Each time, I hoped Moondog’s opponent would prevail, but it was not to be.

    El Halcon was a former National heavyweight wrestling champion in Mexico and when entered the area I felt he was a great wrestler and would be the one to rid L.A. of the Moondog.  But after watching the glass eating incident I seriously began to question his chances against this crazy man.  As soon as that episode of wrestling ended I ran out to find my friend Michael, my partner in crime, who at that moment was also looking to find me, so we could both talk about what we had seen.  And no doubt many people of all ages did the same thing after watching a Moondog Mayne interview.  He was just that fascinating.

   Little did I know that during that same time period, Lonnie Mayne was also taking trips up North to the San Francisco area, only there, he was wrestling as a “good guy”!  Before the days of the internet and the widespread availability of cable, Lonnie was able to wear “two hats” so to speak, and with his tremendous talent was able to work as both a villain and a hero in 2 different territories within the same state!  Not only that, but he simultaneously held 2 major title belts, the America’s title in Southern California and the United States title belt in San Francisco, a belt which he captured by defeating Don Muraco.

   Soon he would up the ante in Southern California as he joined forces with Rowdy Roddy Piper who had been the top heel in the territory for 2 years at that point.  And when it came to stirring up trouble, causing headaches for the wrestlers who were fan favorites, and increasing ticket sales for the arena events, the two proved to be a formidable pair.  It would’ve probably left me in a near catatonic state however if I was aware at the time, that while they were partners in crime in Los Angeles, the Moondog and Piper were bitter enemies in San Francisco.

   The Spanish International Network which broadcast the Spanish language editions of the televised wrestling programs from the Olympic Auditorium had a strong satellite feed.  As a result people in other parts of the country, including the Bay area in Northern California,  were able to watch Moondog and Piper team up to wreak havoc in L.A. while at the same time they were engaged in a an intense feud in San Francisco.

“I was a little confused at the time when I saw that” says San Francisco resident and wrestling fan Fred Lazarus, “because the matches they had at the Cow Palace were great, and come next Wednesday, they’d be teaming together in Los Angeles!”

Photo Courtesy of Jim Fitzpatrick
   While the program between Lonnie and Piper would only span 3 matches from late June to late July of 1978, it was a very memorable one, for both its intensity and for the attention grabbing interviews that were part of the promotion for those matches in which they traded the U.S. Heavyweight title.  Each week, they would try to one up one another, and those promos were so captivating and entertaining that they almost overshadowed the great matches that they had. 

   Lonnie was tremendously impressed with Piper and Lonnie’s younger brother Shawn recalls Lonnie try to arrange for Shawn to meet him at one of the wrestling cards, saying, “I want you to meet this guy.  He’s great, and he’s going places in this business!”  Lonnie had an eye for talent and his statement was an understatement if there ever was one, and it was also an example of how Lonnie really rooted for the success of his peers.  If he saw someone had talent and was a hard worker, Lonnie would encourage that person and hope that they’d make their mark in the wrestling business.  That’s a quality not always seen in a competitive business where too many are often concerned that someone else will steal their “spot”.  As Shawn Mayne told me, “I’ve never come across anyone in the business or ever heard of anyone who had a bad thing to say about Lonnie.”

   Meanwhile, back in Los Angeles, Lonnie had lost the America’s Heavyweight title but was seeking to gain it back from Hector Guerrero and Mil Mascaras had come to town to face Lonnie in a Mexican Death match.  While I was happy to hear that my hero Mil Mascaras had defeated the Moondog in that July 28th match at the Olympic, the Moondog was still in Southern California, and 2 weeks later on August 11th, he regained the America’s title from Hector Guerrero.  And up in San Francisco, he was preparing to meet his next challenge for the U.S. title on August 19, with Buddy Rose as his opponent.  However it wasn’t to be.

Saying Good bye
 
   As a 10 year old during that summer of ’78, I often found myself occupied with distractions, trying to make the most of my time off from school, plus spending some of my weekends at the homes of relatives for family get-togethers.  Most of my relatives weren’t fans of professional wrestling so occasionally I’d miss the televised wrestling programs while socializing.  During the 3rd week of August, I approached my friend Michael, asking him to update me on Moondog Mayne’s next challenger.  What he said next floored me.

   “He’s dead.”  I couldn’t believe what I had heard.  “What?!” I asked.  “He’s dead” he repeated.  “They said on television that he got hit by a car after a wrestling match.”  That isn’t exactly what happened of course, but the result was unfortunately the same.  Lonnie “Moondog” Mayne was no longer with us.  It was a very odd feeling for me, for as much as I had wanted to see him defeated in a “loser leaves town” match, I felt a little empty.  It was hard for me to reconcile those feelings, as I saw him as a despised heel, someone whom I wanted one of my heroes to rid the area of, but nonetheless, the feelings were real.  I was saddened and I greatly missed him.  Such was the man’s appeal, whether he wrestled as a “face” or a “heel.”

   On August 13, 1978, Lonnie had appeared at the San Bernardino Arena for his scheduled match with Chavo Guerrero.  The promoter of that night’s card Jeff Walton recalled seeing Lonnie drinking a little brandy in the locker room before his match.  Lonnie explained that it was to help with his cold, because despite being sick, Lonnie still showed up for his booking.

   After the matches were over Chavo Guerrero recalled seeing Lonnie standing outside of his car, double over.  “He was puking” Chavo would say, and when he asked if he was alright, Lonnie replied that he was.  A short time later, while driving on the Riverside Freeway, Lonnie Mayne’s car crossed the meridian and since the freeway was still undergoing construction, there were no concrete barriers and his car collided with an oncoming car, killing both himself and the other driver.  He was 4 weeks shy of his 34th birthday.  When the news of the accident and Lonnie’s death was heard, wrestling fans across the country were stunned.

Courtesy of "The Nito Gomez Collection"
   The news was broadcast on the August 19th airing of the “Big Time Wrestling” television program in Northern California.  That evening, the main event was changed as Buddy Rose and Dean Ho would now compete for the U.S. title that Lonnie held at the time of his death.  Fans at the Cow Palace who had not heard the news yet were shocked upon hearing of Lonnie’s death, and some even cried as they rang a 10 bell salute in honor of his memory.

   “It shocked the hell out of a lot of us” recalls Nito Gomez, who was at the Cow Palace that night.  “It was dead quiet in the Cow Palace and I had never like that before.  To this day it is hard for me to believe, as it was the first death that I had to deal with as a wrestling fan.”  Wrestling commentator Joe Sousa was also there that night and adds: “The silence was so loud, if that makes any sense.  I cried big time.”  And Ken Faria who grew up as a fan of the Roy Shire promotion remembers: “I was shocked!  I guess I was 14 or 15 at the time and in a way it was a lot like when Brody died, the two of them both being as tough as nails, but in the end, just as frail as the rest of us.  Hell, Lonnie ate nails, how could he die?!”

   On Kayfabememories.com, Buddy Rose would later write, “I was supposed to be his next title match in the Cow Palace for the United States title.  I was looking forward to working with a man who helped me early in my career in Texas.  He also told me just before I left for Portland, to stay at the Bomber Motel when I get there, because that’s where all the ‘boys’ stay until they find a house.  He was a great worker, and a master of psychology, when it came to working the fans.  I have nothing but kind things to say about the man, and his career.  He is, and will always be missed.”

   In Portland they held a Memorial service honoring his memory during the wrestling card that was held on August 24th at the Lane County Fairgrounds Auditorium in Eugene, Oregon.  Fans said a tearful good bye not to “Moondog” but to their “Pied Piper”, the man they simply knew as Lonnie.

   And in Los Angeles they held a tournament for the America’s title that was now vacant, and they would soon have a new title belt, as the one that Lonnie wore would pass to his young son.  In an article in the Press-Courier, Bob Kubik who was referred to as the assistant promotions man for the Olympic Auditorium was quoted as saying in regards to Lonnie, “It will take an awful lot to replace him.”  In truth, while they may have been able to find a substitute for his matches, there would never be anyone who could replace Lonnie Mayne.

   Immediately there was speculation as to what caused the accident.  Lonnie was known to have a problem with alcohol abuse and some people felt that may have been the cause, while a smaller minority actually proposed that it might’ve been a suicide.  Admittedly when I became older I too wondered if alcohol was to blame.  While many may overlook the faults of celebrities or those they admire, I was never prone to being influenced by someone’s fame or how I personally felt about them.

   Chavo Guerrero, who had wrestled Lonnie that night, stated that Lonnie wasn’t inebriated.  “He wasn’t drunk”, he would say, “I saw it.”

   Shawn Mayne recalled, “I talked with both Chavo and Hector Guerrero afterwards and Hector told me, ‘Shawn, I’m going to tell you the truth.  Lonnie hadn’t been drinking for weeks.’”.  If anyone would know, it would be Hector as he had been working a program with Lonnie in Los Angeles and had the opportunity to see Lonnie on a regular basis.

   Some may ask, “what about the fact that Jeff Walton witnessed Lonnie drinking in the locker room that night?”  Anyone who knew Lonnie knew that when he was drinking liquor he was drinking Southern Comfort.  What Lonnie had been drinking that night was brandy, which some people do feel helps with a cold.  With Lonnie’s reputation as a drinker it wouldn’t have been unusual for Lonnie to be seen drinking before a match as people like the late Matt Borne often said that was his habit.  However if Lonnie had stopped drinking in the weeks before that night, it would’ve been unusual for him to be seen drinking and that may be why he felt the need to explain his drinking brandy that night.  Why would Lonnie feel a need to explain why he was drinking, unless people had recently become accustomed to seeing him not drinking?  As Shawn Mayne says, “Lonnie never felt a reason to explain anything he did.”

   Some have felt that Lonnie’s vomiting and disorientation that night may have been due to a previously sustained undiagnosed concussion.  Those symptoms would certainly be consistent with that.  When the doctor who performed the autopsy spoke with Shawn Mayne, he said that Lonnie had low levels of alcohol in his system which I feel could be explained by the brandy earlier in the evening and as Shawn says, “From his years of drinking.”  The Doctor also said that Lonnie had sustained some type of head injury (likely ring related) prior to the accident and may have in fact slipped into a coma before the crash. 

   And in regard to the speculation that it was suicide, for one thing, the taking of another person’s life in an auto accident wouldn’t have been in Lonnie’s character.  And for another, Lonnie had too much to live for.  Many people aren’t aware that Lonnie was in the process of making huge changes in his life.

   He had understood that his years of drinking and his life on the road as a professional wrestler had affected his personal life and he was looking to turn things around.  Shawn Mayne told me: “About a week before he passed away, Lonnie was back home and I can remember it like it was yesterday.  We were sitting on the front porch with my Mom and Dad and Lonnie said that he was going to quit the business.  He was going to finish up in California, do one more tour of Japan, and that he was going to finish up by Christmas and come home.  He also said that he was going to go to rehab. ”

   Lonnie had been separated from his wife, and his good friend Harry Fujiwara AKA “Mr. Fuji” would later recall talking to Lonnie’s widow Diana after his death.  “She said that she loved him but she couldn’t handle the drinking.”  Fujiwara had also talked to Lonnie the day of Lonnie’s death, a conversation that included Lonnie’s revealing that he planned to go to rehab for his alcohol abuse and he was going to try and reconcile with his wife.  “We’re the best of friends” he told Fujiwara, “Let’s keep in touch.”  Those are not the words and not the plans of a man who was looking to exit the world any time soon.

   Regardless of what’s been shared here, there will always be those who will speculate or have their own ideas of what happened that night.  The only thing that can be said with certainty is that on that August 13th night, people tragically lost their lives and an empty space was left in the lives of those who knew and loved them.  While for years many wrestling fans have probably wondered what other exploits Lonnie may have had in the wrestling ring, it’s obvious now that Lonnie hadn’t planned for many more.  Yet, even the ones he had already had at that point have given us much we fondly remember and discuss so many years later. 

   The true potential that had yet to be realized was his future development as a person and his potential future with his friends and loved ones.  For while the fans lost a performer they admired greatly, his family lost a father, a husband, a son, a sibling, a part of them.

   Someone once said, “That as long as a person is remembered, they are never truly dead.”  Regardless of our personal beliefs regarding the possibilities of an afterlife, the spirit of Lonnie Mayne lives on in his son Lonnie Nathan, whom Shawn says is like his father in so many ways, and it lives on as long as we remember and discuss him.  Even 35 years later, whenever we watch video of Lonnie’s matches and interviews or replay our memories of him or share them with others, it quickly becomes evident that there is still and “excitement in the air.” -RR      

 

My very special thanks to Shawn Mayne for sharing some of his thoughts regarding his late brother, and thanks also to Nito Gomez, Fred Lazarus, Ken Faria, and Joe Sousa for sharing their memories of Lonnie.

 

I’d also like to than Jim Fitzpatrick of “Fine Art America”, a very talented photographer and artist for sharing his great photo of Lonnie.  I'd also like to thank Nito Gomez, another talented artist, for sharing his Cow Palace wrestling program from the “Nito Gomez Collection”.

 

 

Sources:

Conversation with Shawn K. Mayne

Wrestlingdata.com

Pro Wrestling Hall of Fame: The Heels – By Greg Oliver and Steven Johnson

Pro Wrestling Hall of Fame: The Tag Teams – By Greg Oliver and Steven Johnson

Mr. Fuji Shoot Interview – RF Video

“Wrestling fans in mourning” By Rich Romine; Press-Courier, August 19, 1978

Eugene Register-Guard, August 24, 1978

Saturday, May 25, 2013

CHANGING OF THE GUARD: THE RISE OF ROY SHIRE - By Rock Rims


 

     It wasn’t any one thing that led to the decline of Joe Malcewicz as a wrestling promoter in Northern California, nor was it any one thing that led to the rise of Roy Shire as the new kingpin of that same area.

     Malcewicz had seen lots of things change in the wrestling business during his 30 years as a promoter but not much seemed to change about him.  While he had once carried the nickname “The Utica Cat”, Malcewicz was now often referred to as “Waffle Ears” which was an accurate description of his heavily cauliflowered ears but may have also been symbolic of the fact that Joe was as old school as it got.   While business wasn’t exactly in the toilet, it wasn’t what it once was and in Roy Shire’s mind, not what it could potentially be.

     While Malcewicz had run a show at the Cow Palace on March 22, 1955 that drew a crowd of 12,253 with Lou Thesz defending his NWA World title against Leo Nomellini, that was the exception.  His shows were regularly run at smaller venues on a weekly basis in San Francisco with crowds now running anywhere from 1500 to 3,000 each show.  While he sometimes brought in outside talent, he typically ran with the same old group of guys, few of which were notable, and the product had become somewhat stale.  It seemed that only the diehard fans were sticking around.

     In spite of this, Roy Shire was still in need of a crew to run in opposition to Malcewicz.  Not long before he rode into town Roy Shire took part in what is now considered a classic group photo.  It was a team photo of sorts which included Roy and several of his fellow wrestlers with whom he had worked in Indianapolis.  Taken in 1960, this photo would include several of the workers that Roy would recruit to work in his new San Francisco promotion.  They would comprise the first ingredient for what would become Roy’s recipe for success.  It was the ingredient of fresh faces that Malcewicz was sorely lacking in his promotion.

     Among those pictured in that classic photo and who would later work for Shire’s promotion were Kinji Shibuya, Pepper Gomez, Wilbur Snyder, Guy Brunetti, Mitsu Arakawa, Joe Brunetti, Cowboy Bob Ellis, and Ray Stevens.

A Young Ray Stevens
     Also, this initial use of outside talent would foreshadow the exchange of talent he would eventually engage in with promoters from other regions.  This is something that would contribute to fresh faces for fans in his territory, keeping the product fresh and increasing ticket sales.  And if the wrestler was someone of note whom some of the fans may have read about in the wrestling magazines, Roy would often use the incoming talent to get over his regular talent in one fashion or another.

     While he may have not been overly ambitious or forward thinking in the running of his territory, Malcewicz still wasn’t going to go down without some kind of fight.  I suppose it was kind of like the guy who’s been with the same woman for a while and doesn’t give his relationship the same type of attention and energy he once did.  However when competition surfaces and a new guy shows interest in his lady, he’s prepared to put up some kind of fight.  For while his interest may no longer be what it once was, it’s still HIS woman.

     For assistance in dealing with this new invader, Joe turned to bringing in visiting wrestlers to boost attendance, some of whom had worked for him before.  And one of the individuals he turned to had wrestled some shows for him at the Dreamland Auditorium in 1937.  And while he was no longer wrestling, this person could offer more potential help to Joe now than when he was sporting the wrestling tights.

     While Jules Strongbow enjoyed a successful career in the ring, he made an even larger impact when he retired and turned to promoting.  He had been booking matches at the Hollywood Legion Stadium in Southern California and was one of the faces of “Wrestling from Hollywood Legion Stadium”, the television show that would broadcast some of the matches from that venue.  In 1958 he joined forces with the husband and wife team of Cal and Eileen Eaton who were promoting boxing and wrestling at the Olympic Auditorium.  Strongbow would begin booking the wrestling shows at the Olympic in addition to the shows he was running out of Hollywood Legion Stadium.

     Jules was considered to be a genius promoter, and some of his roster made up some of the visiting talents on Malcewicz’s wrestling cards in 1961.  Some of the names appearing on those cards included Lord James Blears, Art Neilson, Vic Christy, Shag Thomas, Dick Hutton, and household names like Lou Thesz, Mr. Moto, and Freddie Blassie.  What would the results be for Joe?  Would his attendance increase?  Would Shire’s promotion bomb miserably and quickly fade away?

     The show that Joe ran on January 10, 1961 with the in-ring talent that Strongbow lent had an attendance of 4, 108.  While it was higher than average it was hardly spectacular and thereafter he would only top that mark on one occasion, with the other shows running an attendance between 1, 300 and 3, 200.  It would only be 10 days after this show that Shire would fire his first volley and would add the second ingredient to what would be his recipe for success.


The Idiot Box
 
       On November 11, 1947, in what Entertainment Weekly magazine would later name as one of the top 100 “Greatest Moments in Television”, many of the then 1,000,000 households that had television tuned in to watch Gorgeous George on the first televised wrestling broadcast.

     It seemed to be a marriage made in heaven as wrestling was cheap programming for television stations and in turn, television was a great way to promote wrestling events.  In particular, wrestling promotions in New York, Los Angeles, and Chicago used the medium to make household names out of pro wrestlers like Gorgeous George, Lou Thesz, Argentina Rocca, Verne Gagne, Buddy Rogers, Freddie Blassie, Mr. Moto, and others.

     Jules Strongbow was certainly aware of this, as in the Los Angeles market, not only was he the host of his own televised wrestling show, but the Olympic Auditorium was broadcasting a weekly show too.  Also at one time other Southern California venues in Long Beach and Ocean Park had their own televised broadcasts as well.  Roy Shire was also well aware of the power of television.

      When Roy Shire was wrestling he was called “The Professor” and his character was presented as an individual of superior intelligence. And in real life Shire was both intelligent and astute enough to recognize the value of television in promoting a wrestling product and live events.  While I once knew an older gentleman whose wife referred to their television set as “that idiot box”, Shire knew different.

     Shire acquired television time and on January 20th, 1961, his “National All-Star Wrestling” television show debuted on the Bay area KTVU Television channel 2 on a Friday night.  Roy acquired tapes from the “Big Time Wrestling” promotion in Indianapolis and over the next 6 weeks Roy would expose fans to his wrestling product, familiarizing them with the wrestlers that he would be bringing in to his promotion.

     Finally, on March 4, 1961, the day of reckoning had arrived. Roy Shire’s “Big Time Wrestling” promotion would be running its first show at the San Francisco Cow Palace. Malcewicz, who had been promoting wrestling shows in the city without opposition for the last 30 years had just run a show a few days earlier in the city on February 28th, drawing a crowd of 2,892.  How would Shire fare with his new venture?  Would it end up being a “one shot” house show for his imported talent?

     Roy was taking no chances and stacked his first wrestling card at the Cow Palace, bringing in the up and coming Bruno Sammartino, booking a match between Argentina Rocca and Don Leo Jonathan, pitting Bill Melby against Mitsu Arakawa, and Verne Gagne vs. Angelo Savoldi.  And the main event featured Cowboy Bob Ellis against the man who would be his headlining heel for years to come, his former tag partner Ray Stevens.

     And the results? A wrestling event that has a special place in history and is still spoken of with reverence to this day; and an attendance of 16,553, with a standing room only count of 1,500 people.  3 days later Joe Malcewicz would run his next card in the city, drawing a crowd of 2,841 to see Dick Hutton take on Lou Thesz.

    Okay, it could’ve been a fluke right?  Maybe some saw Roy’s inaugural card as something of a novelty, especially since he brought in some famous names for a “one shot”.

     Perhaps that’s what Malcewicz was thinking too as Roy’s next show on March 30, 1961 “only” brought in 7,921 spectators, less than half of his inaugural show.   However Roy was still drawing about as many people to the Cow Palace show that he was running every three weeks as Joe was drawing to the 4 weekly shows combined that he was running at alternating venues.  And while the attendance numbers for Roy’s shows would begin to climb again, the same couldn’t be said for Joe’s.

 
The Genius

    
     Once while watching a classic episode of “The Three Stooges”, I laughed when after finding a “magic” lamp, “Larry” requested a wish from the “genius” of the lamp.  With the characters never being known for their intelligence (I mean they’re “Stooges,” right?) I figured that Larry in his ignorance thought he was correctly referring to the “genie” as “genius”.  But for some reason, I was curious about what he said, wondering if what I initially perceived to be an error of ignorance on his part wasn’t in fact an error at all.  I knew that “genie” was probably an English corruption of the word “jiin” which in Arabic meant “spirit”, a spirit who granted wishes, created.  And I soon found that two of the definitions of “genius”, were “creator”, and “someone or something that has influence over people”.  And when it came to creativity in a wrestling performance and exerting influence over the emotional involvement of the fans, Ray “The Crippler” Stevens epitomized the word “genius”.

     Historically, I think it’s safe to say that almost every wresting promotion has only been as good as its top heel.  Roy understood this well as he had previously formed a successful tag team partnership in the Midwest with his “brother” Ray Shire, who was in actuality Ray Stevens, who had begun wrestling professionally at the young age of 15.  And it would be Stevens who was to become the headlining heel of Roy’s “Big Time Wrestling” promotion and was introduced to Northern Californian wrestling fans as the “United States Heavyweight Wrestling Champion.”

     Beginning with that first Cow Palace Show that he main evented  defending his title against Cowboy Bob Ellis, Stevens would continue to be “Gold” for Roy Shire, having 11 titles reigns as the U.S. Champion. In addition he would also be a multiple time holder of the San Francisco version of the World tag team titles.

     Years later in an interview, wrestling’s “Living Legend” Bruno Sammartino said, “Ray Stevens was a great, great talent…I truly thought that Ray Stevens was just super, super great.  He was tremendous in the ring.  I will tell you this…everybody has their opinions about who is great and what have you.  I don’t see anybody around that I have seen that was better than Ray Stevens.” (1) Great praise indeed, especially when you consider that Sammartino isn’t known to throw praise in just anybody’s direction.

     And the praise and respect that Stevens earned from those in the industry and fans alike was well justified.  Employing great psychology in and out of the ring and drawing tremendous “heat” on the mic, Stevens drove the fans to clamor for live event tickets in hopes that a wrestling fan favorite would finally defeat him.  And with the way that Steven took bumps in the ring and really put over his opponent (while still managing to hold onto his title) the fans felt that at any given live event his opponent could wrest the title from him.

     And they all wanted to be there to see that.  And Stevens and Shire would continue to dangle that carrot as well as give the fans a great night of entertainment resulting in Stevens selling out the Cow Palace 10 times that he headlined and drawing 10,000 plus on more than 50 other occasions.  And that was in addition to selling out shows at the other towns in Shire’s territory which included such places as Oakland, Richmond, San Jose, Fresno, Watsonville, Sacramento, Stockton, Pleasanton, Santa Rosa, and Modesto.

     Knowing that when it came to wrestling angles, that delayed gratification for the fans equaled greater ticket sales, Roy Shire took his time in letting the storylines develop and play out.  “The problem is figuring out what can I do that the fans will buy…that will get another rematch.  Say your heel is the champion, wrestling a babyface.  Last fall.  Your champion goes into his finishing hold and slams the baby face into the ring post.  He blades himself, gets some heat.  Take the 20-count then comes back to beat the heel, your champion.  Thing is, in my territory, the ref is allowed to stop a fight on cuts.  He had stopped the fight.  Everybody thinks the baby face has won, but here comes the ref to announce he stopped the bout because the baby face was cut too badly to continue.  Almost have a riot.  The thing to do in this case is to bring them back for a rematch, bill it: ‘No stopping for blood.’” (2)

     Roy was meticulous in his plans and in the details, having a reputation for being controlling, hard to work for and often very abrasive.  However Shire also had a well deserved reputation for being a master at ring psychology and knowing how to book compelling angles. 


Roy Returns The Favor

 
     And it was those talents along with Ray Stevens, the perfect ring performer to help execute his plans that played a big part in Roy continuing to outdraw Joe Malcewicz.  And this occurred even with Southern Californian promoter Jules Strongbow helping out Joe.  Roy may have had this in mind when Johnny Doyle came knocking.

     Johnny Doyle was once the NWA representative in Southern California, and until 1954, he was also the premier booking agent in the area and represented many of the top wrestlers in the territory.  He was also part of a pro wrestling syndicate which included among others, Cal and Eileen Eaton, who promoted boxing and pro wrestling out of the Los Angeles Olympic Auditorium.

     After a falling out with the Eatons in 1954, he left the area with the intentions of heading east, only to return in 1955 in a failed attempt to compete against the Eatons with his own Southern Californian wrestling promotion.  In 1957 he renewed his war with the Eatons, launching allegations that led to the Eatons being investigated for being part of a monopoly of the Southern California Wrestling scene.

     Years later the bad blood would remain and in late 1961, along with a couple of partners, he would launch another competing promotion in Southern California.  One of those partners was Bill Welsh, who had formerly been the commentator for Jules Strongbow’s television program broadcasting from Hollywood Legion Stadium.  Welsh also happened to be the original commentator for Roy Shire’s “National All-Star Wrestling” television program in the Bay area.

     What does all this have to do with Roy Shire?  Just as Shire did when first launching his “Big Time Wrestling” promotion, Doyle needed a crew to work his shows.  Perhaps he wanted to return the favor for Strongbow aiding Malcewicz with booking, or maybe he was looking to expand his interests into Southern California; whatever his reasons, Roy certainly lent Doyle a helping hand.

     Doyle was able to acquire television time on KTLA in order to promote his upcoming Oct. 7th show at the new Los Angeles Sports Arena, which had a larger audience capacity than the Olympic Auditorium where the Eaton/Strongbow combo ran their shows.  He ran 4 weekly television shows featuring Shire’s talent, and on the big day, his Sports Arena card was headlined by Ray Stevens vs. Ray Stern and Dick the Bruiser vs. Cowboy Bob Ellis.  Doyle and Shire weren’t taking any chances however and determined to blow the competition out of the water, they stacked the card deep.  As if those headliners weren’t enough, how about Killer Kowalski, Red Bastien, Wilbur Snyder, and Don Leo Jonathan?  How about Roy Shire himself donning the tights once again to take on Pepper Gomez?  However, Strongbow booked the Olympic Auditorium the night before with Freddie Blassie vs. Ricki Starr being on top.  What were the results of this head to head competition?

     In a card that would’ve easily sold out the Cow Palace, the Doyle/Shire booked card only attracted 4,000 fans.  Earlier in the year when Freddie Blassie and Ricki Starr had been involved in main events for Joe Malcewicz, those cards only drew around 3,000 fans each.  On October 6, 1961 at the Olympic Auditorium, that main even helped to attract a standing room only crowd of 12,138 when a sell out for the Olympic was 10,400.  Later in the month Doyle and Shire would try again, drawing 3,500 fans to the Sports Arena on October 28th, with a main event of Ray Stevens vs. Bobo Brazil.  The night before, Freddie Blassie beat Antonino Rocca by disqualification in front of an Olympic Auditorium crowd of 10,660.  The War was over and Roy headed back home, where his War up North would soon come to an end.

 
So Long Joe
 
    There’s something that I have to point out that’s very important.   In between those 2 L.A. Sports Arena shows, Roy had managed to run a show at the Cow Palace with his crew on October 21, 1961.  That show had an attendance of 12,000.  When the brief L.A. war was over, the first card that Roy held at the Cow Palace on November 11th also drew 12,000.  So why was Roy’s crew only able to draw a total of 7,500 between two shows at the Los Angeles Sports Arena?  For the same reason that Malcewicz was never able to draw more than those same numbers utilizing Strongbow’s crew.  Television.

     Or to be more precise, the lack of television exposure.  It wasn’t nearly so much about the talent on the cards as it was about the familiarity with and exposure to them that was necessary on the part of the fans.  Malcewicz didn’t utilize television while Roy did.   Even if Malcewicz had been the master booker that Shire was, it wouldn’t have mattered because hardly anyone would’ve been aware of it.  And while both Shire and Strongbow were unbelievably talented at what they did, Jules had the hands down edge in Los Angeles due to television.  Los Angeles had at least 2 television programs running at that time, while the 4 weeks of television that the Doyle/Shire group had was hardly enough to gain an emotional investment from the fans for their product.  And while the Bay area fans might have been tired of Joe's product and welcoming to "the New Kid in town", The L.A. fans hadn't come close to tiring of what they'd been witnessing at the Olympic Auditorium.

     Up North, 1961 drew to a close and “Big Time Wrestling” was continuing to thrive.  Ray Stevens was still drawing both the rage and the interest of the fans (not to mention their money), Roy Shire was increasing his dexterity as a puppeteer, manipulating all the right strings, and World tag team champions Mitsu Arakawa and Kinji Shibuya were wreaking havoc in the tag team division.  1962 opened with a bang for “Big Time Wrestling” as their 1st Cow Palace Show on January 13th drew an incredible crowd of 17,061.  Apparently the fire Marshalls had good seats for the show.

     17 days later, only 2,500 fans showed up to witness Ricki Starr defeat Mr. Moto, in what would be the last show that Joe Malcewicz would every promote.  On April 20, 1962, in his early 60’s, Joe Malcewicz would pass away.

     Contrary to speculation, Roy Shire did not run Joe Malcewicz out of business.  Bucking the system, Shire had ignored Malcewicz’ status as an NWA member and invaded Northern California with the backing of the AWA (from the Midwest, but not the one Verne Gagne ran), bucket loads of ideas and ambition, and a wrestling crew that would include one of the greatest workers of all time.

     You can’t stop progress, and perhaps realizing this, it may be the reason why the other promoters of the NWA did not send help to Malcewicz to fight off Renegade Roy.  Perhaps they knew that Joe’s old way of doing things had to move over and perhaps Joe may have known this too.  If he did, he may have been simply too old to change.  And perhaps, he was too tired too. 

     No, Roy didn’t run Joe out of business.  Joe ran out of ideas, out of ambition, and perhaps out of energy.  And in the end, Joe simply ran out of time.  – RR

 

Next time:  Every great villain deserves a great hero and things heat up as one is produced; and the “genius” gets a partner!

 

(1) Bruno Sammartino interview with Bob Ryder – June 1997

(2) Confessions of a Pro Wrestling Booker by Richard Hoffer, Times Staff Writer 1984

Doug McLeer provided some great pics of his Roy Shire memorabilia and I extend my thanks and appreciation for that;


Thanks to Tim Hornbaker of Legacyofwrestling.com for his in-depth research and match results which were of great help in piecing this puzzle together; As well as the folks at WrestlingClassics.com and Kayfabe memories, including “The Claw master” and Steve Yohe, for the hard work they put into coming up with match results; and the folks at prowrestling-titles.com for their comprehensive list of title changes.