THE SUPERMAN OF WRESTLING - By Rock Rims

      It was hot and it was itchy and there was no way I was getting rid of it.  Thankfully, it didn’t require a trip to the free clinic. 

America's Heavyweight Champ

     I was living in East Los Angeles, it was October 31, 1971, and on this Halloween, the highlight for my 3 year old self wasn’t a big bag of candy, it was the fact that I was wearing a lucha libre wrestling mask for my costume.  And it wasn’t just any wrestling mask; it was a replica of the kind that Mil Mascaras wore.  Unlike the following Halloween, where my parents dressed me up as The Devil (complete with a long pitchfork) and dropped me off at a conservative Church function, this Halloween was memorable in a way that wouldn’t require later therapy.

    Halloween has always been a favorite holiday for me and this time was no exception.  The mask seemed to transform me in a way that few other costumes have since, and in addition to the fact that it made me feel empowered, almost like a superhero, I loved the positive attention I received from other trick or treaters.

     It probably wasn’t surprising that I’d feel that way, for the Luchadores of Mexico seemed to be more than just wrestlers.  They did in fact project the image of being true to life superheroes.  For along with the masks they would often wear colorful robes or ring jackets and often capes as well.  And in the case of Mil Mascaras, he was often portrayed as a Superhero type in the movies he starred in, whether he was fighting gangsters, Mummies, or other Supernatural creatures.

     I wonder if he felt the same way when he’d don one of his many colorful masks?  For while Aaron Rodriguez would distinguish himself as an amateur athlete, both as a competitive bodybuilder and as a National level Judo competitor in Mexico, it was as Mil Mascaras that he would reach legendary, perhaps even heroic status.  And while on that Halloween he had only been wrestling in the U.S. for 3 1/2 years, he had certainly already become a hero of mine.

      Initially wrestling under the name Ricardo Duran, Rodriguez would soon adopt the identity of “Mil Mascaras” the Man of a Thousand Masks, debuting in Guadalajara, Mexico in July of 1965.  Larger than many of  his fellow Mexican wrestlers, he competed as a Light Heavyweight and won his first EMLL Mexican National Light Heavyweight title in Mexico City on June 12, 1967 from El Espanto, who had in turn won the title from Lucha Legend El Santo.  Mascaras would win the title yet a second time from El Nazi on October 15, 1967 before eventually vacating the title on March 22, 1968 as he set his sights on wrestling in the United States.

    And I was only one of many who would be grateful that Mascaras always had great ambition.  For when Mil Mascaras arrived in Mike LeBelle’s Southern California territory in the Spring of 1968, he brought with him an exciting repertoire of high flying lucha moves and wrestling holds and counters.  His charismatic presence and wrestling skills combined with his colorful wrestling attire (which included beautiful capes, ring jackets, and an incredible selection of masks) to help him make an immediate impact and attract a huge following.  He was truly a ground breaker, as he would experience success that other masked luchadores, including the Legendary El Santo and Blue Demon, hadn't experienced in the United States. Wrestling in singles matches as well as teaming up with former WWA World Champion Pedro Morales in tag matches, it would only be mere weeks before Mascaras defeated Buddy Austin 2 falls to 1 in a tournament final at the Los Angeles Olympic Auditorium for the vacant America’s Heavyweight Championship (L.A. area) on June 6, 1968.

     Mascaras would hold the title for 3 months before losing it to El Mongol and leaving the area before returning to L.A. in the early part of 1969.  He quickly resumed his winning ways and regained the title by defeating the Sheik on April 25,1969.  By this time the WWA World Title had been retired for 5 months and the America’s title was now the most prestigious title in the area which was now affiliated with the NWA.  Over the next couple of years he would feud with such wrestling greats as Freddie Blassie, John Tolos, The Sheik, and Black Gordman over the America’s title and Mascaras would hold the belt a total of 5 times.  And in addition to those bouts for the area’s top single’s title, he would also wrestle Dory Funk Jr. to a draw and would also wrestle to a draw with “The Destroyer” Dick Beyer, beginning a friendly yet competitive rivalry.

     Also during that same 2 years Mil Mascaras would be a co-holder of the America’s Tag Team titles, winning it twice with tag partner Alfonso Dantes and a third time with Ray Mendoza from tag team legends Black Gordman and the Great Goliath.  He also rounded out his collection of titles in the area by being a part of the America’s 6 man tag team champions on 3 occasions. 

      Dubbed “The Superman of Wrestling” by LeBelle territory publicist Jeff Walton, Mascaras would capture the hearts and minds of the Los Angeles wrestling fans and would soon capture the attention of wrestling promoters and fans worldwide.  Mascaras continued his International exposure by wrestling and winning his first match in Japan against Kantaro Hoshino on February 19, 1971.  He immediately established himself as an attraction in Japan and went on to tour the country numerous times over the next few decades. While creating a legacy for himself in the Land of the Rising Sun, he also paved the way for other Mexican wrestling stars to regularly tour the country, something that contributed to an ongoing talent exchange that would help evolve the International wrestling scene. While he faced the top Japanese stars like Antonio Inoki, Giant Baba, Jumbo Tsuruta, and Tiger Mask II in single or tag matches, and even challenged NWA World Champion Harley Race in 1980, his most memorable matches in Japan were the ones he had against fellow masked legend “The Destroyer.”

    Picking up right where they left on in L.A., their encounters never failed to captivate the Japanese audience or those who still discover those classic matches on video nearly 40 years later.  The 2 top International masked wrestlers in history put on displays of technical mat wrestling that were memorable not only for fans, but to the participants themselves. 
 

     “He was the best competitor that I ever wrestled,” Beyer said when the Cauliflower Alley Club honored Mascaras in 2006.  “He never gave you anything ‘it’s true’, but I didn’t give him anything either.  You talk about a shoot or half-shoot, and that’s the kind of match that it was.” (1)

      Mil Mascaras was in such demand that he would travel constantly around the world to wrestle, commanding top money as he was a great box office draw.  While he ventured there less frequently, he never neglected his home country of Mexico and one of his returns there included a match with Lou Thesz on July 26, 1975 for the UWA Heavyweight title that resulted in a draw.

     1975 would also see Mascaras winning the IWA heavyweight title, a title that he would successfully defend against such standouts as Ernie Ladd and former WWWF Heavyweight Champion Ivan Koloff. While in the U.S. he was most popular on the West Coast and in the Southwest, thanks to the sharing of wrestling film among promoters as well as the extensive coverage that Mascaras received in the wrestling magazines, other parts of the U.S. clamored to see the masked star as well. 

    On December 18, 1972, New York’s Madison Square Garden would lift its ban on masked wrestlers allowing Mil Mascaras to make his MSG debut against the Spoiler, whom he defeated with his signature flying bodypress in a little less than 8 minutes. The WWWF and MSG would both play host to Mascaras on several other occasions, including two occasions where Mascaras challenged Superstar Billy Graham for the WWWF Title in what were exciting matches in December of 1977.

    With all of his travel, being constantly on the move to fulfill his many wrestling bookings around the world, we saw less and less of Mascaras in Southern California.  But he would still manage to find his way out to our area a couple of times a year. Those were always highly anticipated events, especially among those fans, who like me, were of Latino Heritage.

     He was the Latino that I could look up to at the time.  In the 70’s most of the Latinos who appeared on television were portrayed as uneducated, often in roles of gardeners and maids and with success just outside of their reach.  And up to that point in real life, the only Latino that the young males in our family looked up to was our Uncle Jessie.  He was muscular and strong and was a good street fighter.  As young kids, we found that appealing and admirable.  It wouldn’t be long however, that I correctly realized that my Uncle Jessie also happened to be a chronic Dumbass who couldn’t keep himself out of jail. 

     Mascaras on the other hand, carried himself with dignity, was almost Regal in his manner (some would say arrogant), was successful at what he did, appeared on television, was strong and muscular, and (in his movies at least) drove kick-ass cars and got hot chicks!  And I didn’t recall ever seeing him being led away in handcuffs.

   So in between his visits to L.A.  I would enjoy the weekly wrestling television broadcasts from the Olympic Auditorium, always enjoying what I witnessed, but always hoping to hear of Mascaras’ next visit.  And when my Stepfather’s supply of the magazines that he kept under his mattress would run low, I always knew that I could go to the hall closet and pull out his “Ring” Boxing magazines and the few Pro Wrestling magazines that he had.  I would enjoy reading about the wrestlers that I was both familiar and unfamiliar with, and also hunt for anything that I could find on Mascaras.

    With such titles as “Mil Mascaras: ‘The Time had come to tell all’ ; What he looks like without his mask”  and "What I look for in a Woman: By Mil Mascaras",  I would be captivated by the words of fiction that were written as well as the pictures of my masked hero.

      And as could be expected, when Mascaras did visit Southern California, the box office ticket sales would dramatically increase wherever he appeared.  The air would be filled with excitement and anticipation, with many fans wearing replica masks as they cheered “The Superman of Wrestling” as he challenged the area’s top heel.

     However, while I was thrilled to watch his matches on television, sadly, I never got to see Mil Mascaras wrestle in person before the LeBelle Wrestling territory closed at the end of 1982 or before the Olympic Auditorium ceased hosting wrestling matches regardless of which promotion was running them.

     I saw less and less of Mascaras over the years, although he appeared on occasion on the undercards of the occasional U.S. promotion televised program.  In the early 80’s at the age of 16, I purchased tickets for a WWF event at the L.A. Sports Arena, mere months before the angles that led up to the very first Wrestlemania were to begin.  With front row seats, The Sports Arena event would be a spectacular and memorable event for my cousin and I, with “Mr. T” in the audience being taunted by the wrestlers, “Dr. D” David Shultz slapping a fan around not long before he did it to John Stossel, and Hulk Hogan would successful defend his World Title against Big John Studd.  But the main attraction that lured me there, causing me to take 3 or 4 buses to get to the venue, was Mil Mascaras participating in a 6 man tag match with the Samoans against WWF Tag Champs Adrian Adonis and Dick Murdoch, along with manager Lou Albano.  Although Mascaras was in a tag match and would probably spend less than 10 minutes in the ring, it was a thrill to see him in person for the first time!

     Nearly 20 years later, long after I thought the opportunity had passed me by, I had the opportunity to meet Mil Mascaras in person in the Spring of 2004.  I didn’t quite know what to expect, as in the interim, with the advent of the internet, the demise of kayfabe, and my progress from a kid into a mature adult, I had heard different things regarding Mascaras and I wondered if the experience might taint my memories of him. 

     In spite of some of the things that I had heard, he was humble, gracious, friendly, and with a perpetual smile, seemed genuinely honored to hear that he had provided so many with such great memories.  It was a dream come true to meet him and perhaps more importantly, he allowed my fond memories of him to remain intact, and sealed his legend in my eyes.  I would also witness him wrestle in a match a couple of months later, and being just shy of his 62^nd birthday, he looked incredibly fit!

     While famed Southern California venues like the Olympic Auditorium are no longer playing host to wrestling or to Mil Mascaras, his accomplishments in the wrestling world have not ceased.  In 2009 he was inducted into the NWA Hall of fame and in July of 2011 he participated in a match to commemorate the 40^th anniversary of his debut in Japan.  The following year he would be inducted into the WWE Hall of Fame in April of 2013.  2 months later, just 1 month shy of his 70^th birthday, Mil Mascaras would defeat rising star Samuray Del Sol.  And just one month before the time of this writing, Mil Mascaras won a match in Japan on April 11, 2013.

     Mil Mascaras… The Man of a Thousand Masks, a Thousand holds, and countless more memorable wrestling moments. - RR

You can view a 1973 match between Mil Mascaras and the Destroyer on my Youtube channel by clicking this link: http://youtu.be/W5pN1r7DxaQ

Mil Mascaras in 6 man tag action at the Los Angeles Olympic Auditorium: http://youtu.be/-Uodva7IuS0

(1) Race & Hennig go over at Cauliflower Alley Club Banquet- By Greg Oliver - Slam! Wrestling - June 11, 2006  http://slam.canoe.ca/Slam/Wrestling/2006/06/11/1625969.html

From WHICH Mexico??!! by Rock Rims

     It was in Los Angeles during the 70’s, and the proud young Mexican Man had had enough of his rival, his adversary, and was letting him know in no uncertain terms that there was soon going to be a day of reckoning. 

     However his adversary seemed un-phased by the young man’s words, and stood with a look of both defiance and smugness, then in response said, “You will not do anything!  You’re just a wetback!"

 

     Now I don’t know who was more startled by the comments, the young Mexican man or me.  But the young Mexican was so shocked and angry by the derogatory and inflammatory words that he stumbled over the first couple of words in his response.

     “What?! What?! What do you mean calling me a wetback?!!” With disdain and that same smugness his adversary explained in a matter of fact way, “Because that’s how you got here…by swimming!” And he then proceeded to mimic doing the backstroke.

 

     The young Mexican certainly didn’t seem prepared for what he was hearing, and neither was I.  And in spite of the young Mexican man being one of my heroes at the time, and in spite of my being Mexican-American myself, Chicano, and knowing that if anyone had ever said those words to me, they had better be fast runners…  I had to laugh…

     I couldn’t believe what I had just witnessed and I immediately went to tell my mom who was in the next room.  She just shook her head and said, “He just never changes…”  It was the late 70’s, I was in elementary school, and I had just seen of my wrestling heroes, Chavo Guerrero, in a verbal confrontation with wrestler Black Gordman on local TV channel 52.  And as much as that confrontational promo made me want to see Chavo thrash Black Gordman (which of course was the desired result of the promo) at the next live event, I somehow couldn’t bring myself to hate Gordman.  Maybe part of that had to do with me always having a dark sense of humor, even at an early age, but there was still something oddly appealing about the wrestling heel.  And what made the whole scene all the more memorable, more intriguing, and somewhat ludicrous was, that Gordman seemed more Mexican to me than Chavo Guerrero was!  And what I mean by that is, that while both Gordman and Chavo were Mexican, Gordman spoke with a heavy accent, while Chavo didn’t.

     Long before JBL was doing the “anti-immigrant” angle in his feud with the late, great Eddie Guerrero, and long before Eddie and his tag partner Art Barr were inciting riots among wrestling’s Mexican fans in the early 90’s, Black Gordman had become a genius in generating heat from Mexican wrestling fans in the Southwest and in Southern California.  And he wasn’t alone.  Along with long time partner the Great Goliath, who would both make a point to claim to be from “New Mexico” rather than Mexico, he became a part of the 70’s tag team that was greatly successful in both raising the ire of the fans, and in winning multiple tag team titles in various promotions. 

    But even before they hit this side of the border, Black Gordman and the Great Goliath had already experienced a taste of success in the wrestling business.  In spite of Goliath being paid with a 6 pack of Coca-Cola for his first wrestling match, as singles wrestlers in Mexico, both Gordman and Goliath had their share of success and individual reigns as holders of the Mexican National Heavyweight wrestling title.  And Gordman had gained enough attention for his success in the ring to have been giving an acting part opposite Lucha Libre legend El Santo in the movie “El Tesoro de Dracula.”

   And they would quickly gain success in the U.S. as well.  Each of them would have reigns as the “Beat the Champ” TV champions in the LaBelle wrestling territory during the 70’s.  And Gordman would also go on to win the America’s Heavyweight title as well, engaging in notable feuds over the belt with such wrestling greats as John Tolos, Mil Mascaras, Porkchop Cash, and Victor Rivera.  But it was as tag team partners that Black Gordman and the Great Goliath would see the most success and their greatest impact on the wrestling scene.  And while it was Aristotle who made the observation that “the whole is greater than the sum of its parts”, it didn’t take a genius to see that the pairing of Gordman and Goliath was pure wrestling gold.

     Black Gordman and the Great Goliath displayed a good working ability in the ring, displaying great timing and wrestling with bursts of quickness and great tenacity. And while their out of the ring chemistry has been in dispute, there is no doubt about their in-ring chemistry.  And sadly, it’s that kind of great in-ring chemistry that is rarely seen these days, as tag teams are often haphazardly thrown together, with the participants looking to function as individuals rather than a cohesive unit.

     Tag team championships would soon follow for Gordman and Goliath, with the pair winning the NWA Western States Tag Team titles, The Georgia Tag Team titles, The Texas Tag Team titles, the Central States tag team titles, as well as the San Francisco version of the NWA World Tag Team titles.  And their abilities were not only recognized stateside, as they would also be invited to tour Japan as well.  Unfortunately, very little video footage of this great tag team exists these days, but footage of a couple of their matches from Japan is among the footage that does.  In viewing the footage while beginning to make a DVD compilation, I was once again reminded of some of the things that made them so great.

    Besides their ability to execute moves (with Gordman performing the “DDT” years before Jake “The Snake” claimed to have invented it), their ability to get the crowd involved was also apparent.  They had a great way of balancing the way they executed their offense as well as “selling” for their opponents.  It wasn’t unusual to see them flying out of the ring, really selling their opponents prowess.  Although according to Jeff Walton, the publicist and one of the key figure in the NWA Hollywood promotion of the 70’s and early 80’s, selling their opponent’s offense wasn’t always the motivation for their sailing into the front row of seats. “I'll never forget the Great Goliath… with his partner, Black Gordman, they would often fly out of the ring to check out a pretty girl or to land on someone's foot. Then they would get back into the ring look at you square in the face and laugh their heads off. “(1)

  They always had a unique way of being tenacious while on offense, yet often comical in the way they’d scream in agony while their opponents cranked up the pressure while performing a wrestling hold.  Gordman in particular, who would blurt out expletives and verbal expressions of pain, many of which were in Spanish, and were particularly comical to those who understand it.  Yet, the often stoic Japanese fans could be heard laughing and reacting to the antics of the great Mexican tag team.  And that’s just one example at how skilled they were in being able to communicate with the audience and get them involved with the match.

    However, it would be in California, especially Los Angeles, where they would experience their most success and make their greatest impression with the fans.  Beginning with their victory over Los Medicos on November 26, 1970 in Bakersfield, Calfornia, Gordman and Goliath would go on to hold the America’s tag team titles a record 18 times as a team, from that first title in 1970 until 1982, which was the final year of the NWA Hollywood territory.  And their longevity as a successful tag team is a testament to their ability to perform at high level of quality for an extended period of time, as well continuing to provide a product that continued to maintain an appeal with the fans.  Whether they were battling the Hollywood Blondes, the Guerrero Brothers, the Twin Devils, or anyone else, they made us alternately boo them, cheer for them, hate them, love them, but most importantly of all…want to watch them.  And while I am more “sophisticated” now in my understanding of Pro Wrestling and how it works, of what the tactics were that Gordman and Goliath employed to generate heat, how they used ring psychology, and how they manipulated the emotions of the fans, it doesn’t lessen my enjoyment of watching them.  It doesn’t diminish the fondness of the memories I hold of watching them perform.  On the contrary, I appreciate their artistry all the more so.  They caused me to “mark out” then, and they cause me to “mark out” now when I watch that classic footage of them and relive those days in my mind.  And in that respect, there is no shame in being a “mark”, it’s not a derogatory name or a badge of shame.  For in order to truly enjoy and fully appreciate the true art of Pro Wrestling, one has to “mark out” to a degree, to suspend disbelief.  Because when I stop doing that, then it’ll stop being fun, and it’ll be time to find a new hobby.

 

    And while very little video footage of them still exists, what continues to remain, what has never been lost or destroyed are the impressions they made on us, and the fond memories that they helped to create.  It is the reason that they, and many others of that Golden age of Wrestling in California, are still the subject of discussion among long time fans, the subject of conversation on Podcasts like California Classic Wrestling.  They were also an inspiration to the next generation of wrestlers, like Jesse Hernandez, who is a former wrestler and the promoter of the Empire Wrestling Federation in San Bernardino.  After the closing of the L.A. promotion, the Great Goliath would continue to wrestle in California, as well as go on to form his own wrestling promotion and wrestling school in the San Bernardino area.  Hernandez was one of his students, who would later train future wrestlers as well when he opened up his own Wrestling School, “The School of Hard Knocks” also in San Bernardino. 

And there’s no doubt about it, Jesse learned much from Goliath and he shared some of that with me recently. “Great Goliath inspired me with great stories that he shared with me about himself as a wrestler and his early struggles.  He taught us Pride, Honor, and Respect for the business.  Great Goliath always talked about never shutting a door behind us, how to dress properly in and out of the ring, and how to learn from our mistakes.  What he taught back then is exactly what I teach now to my students.  Goliath’s legacy and teachings are what we are passing on to our students here at School of Hard knocks.”

    And Jesse also continues to honor the memory of his former mentor, friend and trainer by holding the Annual Great Goliath Battle Royal.  “Those who have won those Battle Royals will remember many matches throughout their career…but I truly believe that winning that Battle Royal is something special that they will never forget, making it a part of their history in this business.”  While regrettably, the Great Goliath is no longer with us, thankfully his legacy continues to live on.

 

    Gordman who currently in retired in Guadalajara, Mexico,  would also continue to wrestle as well after the closing of the L.A. promotion, particularly in Texas, where he would wrestle for Joe Blanchard’s Southwest Championship wrestling promotion as well as a few shots in Fritz Von Erich’s World Class Championship wrestling.  But for those of us in Southern California during the 70’s and early 80’s, it was here that we considered the rightful place of Black Gordman and the Great Goliath, and in our hearts and minds, they will always have a home.

 

 

I’d like to thank Jesse Hernandez for both sharing his thoughts regarding the Great Goliath, as well as his efforts to continue to pass on the traditions and teachings of his mentor.  For more info regarding the “School of Hard Knocks” and Jesse’s Empire Wrestling Federation, as well as his Annual X-mas toy drive Wrestling card being held this Friday in Covina, you can click this link:  http://empirewrestlingfederation.com/  

     And by the way, the main event features former ROH and current TNA star (and former Hernandez student) Joey Ryan defending his EWF championship belt!

(1) “Remembering the Great Goliath” by Jeff Walton and Scott Walton – Slam! Wrestling April 20, 2004

http://slam.canoe.ca/Slam/Wrestling/2004/04/20/429787.html

Jeff Walton and Scott Walton are the authors of the book “Richmond 9-5171, a Wrestling Story” which covers his experiences as the publicist and a key figure in the old Los Angeles Wrestling Territory.  You can buy the book for only $20 plus $6 for shipping and handling by contacting Scott Walton at:  ScottMWalton@gmail.com